Because Marketing Needs to Know Why

When marketing metrics are moving, you need to know why. Automate your analytics to quickly access root causes to spikes and dips in performance.


Better Than a Dashboard.

Dashboards tell you what is happening, not why. Our AI highlights why KPIs are spiking or dropping.

Built for Marketers. Seriously.

Shouldn’t analytics deliver actual analysis? We think so. That’s why we built a platform built specifically for marketers.

Time to Value Measured in Clicks.

Skip clicking around when you see a problem with your metrics. Get to the answers in 2 to 4 clicks.

Get Clarity, Not Just Cool Charts

Unsupervised’s is the only AI that shows marketers why KPI performance changed. Ditch the manual data crunching, and get precise insights automatically generated for your team – from why conversions dropped in the past two weeks to why traffic spiked yesterday.


Web conversion dropped…Here’s why

Get rich analysis behind conversion performance delivered in clear terms.

  • Create the ideal web journey: Automatically uncover most successful paths buried in complex session data
  • Turn visits into value: Generate more money with relevant cross-sells and offers without all the manual data analysis
  • Stop the guesswork: Increase confidence in marketing moves with data-backed details on what works

Smarter segmentation delivered in clicks, not weeks

Ditch overly broad segmentations. Our AI keeps up with rapid consumer behavior changes to understand customers extensively.

  • Unrestrained customer segmentation: Immediately expose subsegments buried in your data that drive higher revenue
  • Right offer, right customer: Know exactly which factors increase loyalty to easily replicate success
  • Keep pulse on changing customer behavior: AI finds most relevant impacts without double-clicking dashboards

Expect more than the unexpected

Quickly see how much your KPIs deviated from expected performance.

  • Find gaps fast: See outliers and breakouts in your KPIs without lifting a finger
  • Determine what’s moving the needle: Immediately identify which segments in your data are most contributing to positive and negative performance
  • Deep dive in seconds: Get a detailed look at every segment driving change in your business without manual data work

Marketers are exceeding expectations quickly after implementing Unsupervised.


ROI with promotion optimization


increase for niche product


increase in web conversion



This case study takes a look at how Charlotte's Web was able to uncover over $2M new opportunities by partnering with Unsupervised.

Jesse Channon, Chief Growth Officer

Columbia Care

“Unsupervised takes us deeper than dashboards. It's a totally different approach to AI that's revealing levers for growth.”

Featured resources

Blog 5 Analytics Mistakes Marketers Must Avoid 
5 Analytics Mistakes Marketers Must Avoid 

If there is one thing marketers today must know, it’s their analytics. Here are 5 mistakes to avoid when working with marketing analytics.

Read Now
Videos Unsupervised – AI That Tells You Why
Unsupervised – AI That Tells You Why

Meet Melissa, a Marketing VP who turned to Unsupervised for help with wrangling her mountain of messy data.

Watch Now
Guides The Marketing KPI Dictionary
The Marketing KPI Dictionary

Choosing the right key performance indicators (KPIs) is an essential part of creating and measuring the success of your marketing efforts. With hundreds of KPIs to choose from, selecting the right ones are critical. That’s why we’ve compiled a running list of marketing KPIs for any industry from A to Z. Click the button below to download the Marketing KPI Dictionary.

Download Now

Prepare for Take Off

Find more insights. Understand why metrics are moving. Start with a quick look at our platform.