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Explore the world of AI, data, and analytics in a way that’s uncomplicated, unraveled, and unsupervised.

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Data Sheets

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Data Sheets
May 27th 2022
Unsupervised for Marketing

Marketing is leading the change in how brands meet customer needs. But change is hard…

Data Sheets
May 25th 2022
Unsupervised for eCommerce + DTC

Success in eCommerce is found in the margins. But digging into the data to find…


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February 11th 2022
Unsupervised – AI That Tells You Why

Meet Melissa, a Marketing VP who turned to Unsupervised for help with wrangling her mountain of messy data.

February 11th 2022
Unsupervised – Automated Analytics

Tired of slicing and dicing data points? See how Marketing VP, Melissa, leverages Unsupervised's automated analytics platform to find KPI-specific insights quickly.

December 11th 2021
Unsupervised – Going from What to Why

Unsupervised CEO and co-Founder, Noah Horton, shares the reasons its so hard to get from what is happening to why it's happening.


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July 28th 2022
How OffLimits is Waging a Counterculture War in the DTC Cereal Market

This scrappy young company wants to change the culture around breakfast. Do they have what it takes to compete with behemoths like Kelloggs or General Mills?

July 19th 2022
How Schoolyard Snacks Focuses on the Inbox to Compete in the DTC Cereal Market

Disrupting the cereal industry isn't an easy task. That's why no campaign idea is off-limits for this DTC brand. See how their aggressive marketing strategy is earning them a seat at the (breakfast) table.

July 12th 2022
How Magic Spoon Is Building an Early Lead in the DTC Cereal Trend

Magic Spoon isn't the only DTC brand trying to disrupt the cereal industry. But early moves might mean its the only one that matters.

June 30th 2022
The New DTC Cereal Wars

A new set of DTC cereal startups want to take on Kellogg's and General Mills - and each other - to control the bowl.


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November 19th 2021
Skip the Dashboards

Skip the Dashboards and get straight to WHY

November 9th 2021
Go From What To Why

Be Data Profitable: From What to Why

October 12th 2021
What is Data Capitalization Management?

Be Data Profitable: What is Data Capitalization Management?

April 27th 2021
Embracing Complexity

Nearly every business is embracing the data-driven mantra, yet only 24% of enterprises have claimed…


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May 12th 2022
Empowering Business Teams with Improved Analytics Processes

Business teams need to be able to respond to changes in the business as they happen. Dashboards and reporting, while useful for high-level visualizations of changes in the business, don't get business teams to the why. In this report, we'll examine the state of where we are today so we can move forward to a better state tomorrow.

March 22nd 2022
Demystifying Analytics for Marketers

Ready to get started in marketing analytics? Download the free guide to learn the fundamentals to analytics specifically for marketers.

January 7th 2022
The Marketing KPI Dictionary

Choosing the right key performance indicators (KPIs) is an essential part of creating and measuring the success of your marketing efforts. With hundreds of KPIs to choose from, selecting the right ones are critical. That’s why we’ve compiled a running list of marketing KPIs for any industry from A to Z. Click the button below to download the Marketing KPI Dictionary.

December 17th 2021
3 Steps to Data Profitability for Marketing Leaders

Get clarity into which behaviors, events and actions are driving individual metric performance through automated analytics. This Ebook contains a comprehensive step by step guide on how to maximize your marketing KPI's, download the Ebook to get started.

Case Studies

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Case Studies
July 1st 2022
DTC Retailer Unlocks Additional $40K/month in Revenue

Learn how this online retailer saw an increase in sales revenue by $40K/month and increased one customer group’s AOV by 13% on second-order purchases.

Case Studies
July 1st 2022
DTC Retailer Turns Insight Into 400% Increase in Holiday Sales

Find out how they doubled the average revenue per recipient, doubled AOV for a customer segment, and increased LDW sales from last year by almost 400%.

Case Studies
July 1st 2022
One Retention Insight Leads to Big Boost in Second Orders for DTC Retailer

Find out how they quickly boosted sales revenue by $80K and increased the average order value of some customers by more than 28%.

Case Studies
June 22nd 2021
Charlotte’s Web Uncovered $2 Million+ in New Opportunities with Unsupervised

This case study takes a look at how Charlotte's Web was able to uncover over $2M new opportunities by partnering with Unsupervised.

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