Turn Data Analytics
Into Money

Get super-specific insights from your raw data — no data science resources required. Automate your analytics and access hidden opportunities to drive conversions.


Get Straight to Why.

Loan applications, CAC, offer conversions…KPIs are always moving. See why faster with automated insights delivered in plain language.


Detailed Analysis. Fewer Clicks.

Stop clicking through endless reports, tables and dashboards. Get explorable analysis that explains why the metrics changed.

Let AI Do the Hard Work.

It’s not “intelligence” until you know why. Unsupervised handles the hard parts of analytics, revealing the causes behind KPI performance.

Get Clarity, Not Just Cool Charts

You have charts showing the KPI is down. Now what? Unsupervised not only tracks the metrics, but also it what’s driving the movement behind the charts. Ditch manual data crunching. Get precise insights automatically for your team. 

Why credit applications down

Why are credit applications down?

Identify the exact audience, channel, campaigns, products, offers, etc. driving credit application conversions up.

  • Create the ideal web journey: Automatically uncover the most successful paths buried in complex session data
  • Right offer, right customer: Know exactly which factors increase conversions to easily replicate success
  • Better campaigns: Optimize every marketing channel dollar spent with deeper knowledge at your fingertips

Why is customer lifetime value down?

Hidden within sea of data is the treasure chest of highly loyal customers. Our AI unlocks it.

  • Unrestrained customer segmentation: Immediately expose subsegments buried in your data that drive higher revenue
  • Keep pulse on changing customer behavior: AI finds most relevant impacts without double-clicking dashboards
  • Find hidden gems: Highly profitable customers are buried in data – our AI brings it to light
Customer lifetime value down

CAC is up. Why?

Uncover the marketing mix driving customer acquisition costs with AI that cuts through millions of possible combinations.

  • Optimize every channel: Know exactly which channels work for different customers to decrease costs 
  • Prioritize audiences: Understand how different targets respond to across offers, channels, etc.
  • Maximize all marketing investments: From ads to email, have confidence in every dollar spent

Financial Service firms are beating expectations and exceeding their KPIs within months of implementing Unsupervised.


ROI in one year


increase in conversion rate


ROI within 90 days



This case study explores how a financial institution leveraged Unsupervised to better assess lending risk. They were able to find a number of strategic business opportunities to better assess risk and build out their competitive advantage in the lending space.

Paul Lanham, CIO/CTO

Charlotte’s Web

"Analyzing unstructured and structured data from various sources was nearly impossible for internal resources. Unsupervised served up automatic insights that the team didn’t know about their business in mere hours."

Featured resources

Blog 5 Analytics Mistakes Marketers Must Avoid 
February 22nd 2022
5 Analytics Mistakes Marketers Must Avoid 

If there is one thing marketers today must know, it’s their analytics. Here are 5 mistakes to avoid when working with marketing analytics.

Read Now
Videos Unsupervised – AI That Tells You Why
February 11th 2022
Unsupervised – AI That Tells You Why

Meet Melissa, a Marketing VP who turned to Unsupervised for help with wrangling her mountain of messy data.

Watch Now
Guides The Marketing KPI Dictionary
January 7th 2022
The Marketing KPI Dictionary

Choosing the right key performance indicators (KPIs) is an essential part of creating and measuring the success of your marketing efforts. With hundreds of KPIs to choose from, selecting the right ones are critical. That’s why we’ve compiled a running list of marketing KPIs for any industry from A to Z. Click the button below to download the Marketing KPI Dictionary.

Download Now

Prepare for Take Off

Find more insights. Understand why metrics are moving. Start with a quick look at our platform.