UNSUPERVISED FOR FINANCIAL SERVICES
Turn Data Analytics
Into Money
Get super-specific insights from your raw data — no data science resources required. Automate your analytics and access hidden opportunities to drive conversions.


Get Straight to Why.
Loan applications, CAC, offer conversions…KPIs are always moving. See why faster with automated insights delivered in plain language.
Detailed Analysis. Fewer Clicks.
Stop clicking through endless reports, tables and dashboards. Get explorable analysis that explains why the metrics changed.
Let AI Do the Hard Work.
It’s not “intelligence” until you know why. Unsupervised handles the hard parts of analytics, revealing the causes behind KPI performance.
Get Clarity, Not Just Cool Charts
You have charts showing the KPI is down. Now what? Unsupervised not only tracks the metrics, but also it what’s driving the movement behind the charts. Ditch manual data crunching. Get precise insights automatically for your team.

Why are credit applications down?
Identify the exact audience, channel, campaigns, products, offers, etc. driving credit application conversions up.
- Create the ideal web journey: Automatically uncover the most successful paths buried in complex session data
- Right offer, right customer: Know exactly which factors increase conversions to easily replicate success
- Better campaigns: Optimize every marketing channel dollar spent with deeper knowledge at your fingertips
Why is customer lifetime value down?
Hidden within sea of data is the treasure chest of highly loyal customers. Our AI unlocks it.
- Unrestrained customer segmentation: Immediately expose subsegments buried in your data that drive higher revenue
- Keep pulse on changing customer behavior: AI finds most relevant impacts without double-clicking dashboards
- Find hidden gems: Highly profitable customers are buried in data – our AI brings it to light


CAC is up. Why?
Uncover the marketing mix driving customer acquisition costs with AI that cuts through millions of possible combinations.
- Optimize every channel: Know exactly which channels work for different customers to decrease costs
- Prioritize audiences: Understand how different targets respond to across offers, channels, etc.
- Maximize all marketing investments: From ads to email, have confidence in every dollar spent
Financial Service firms are beating expectations and exceeding their KPIs within months of implementing Unsupervised.
5X
ROI in one year
3%
increase in conversion rate
100%
ROI within 90 days
CASE STUDY
uNSUPERVISED HELPS MAJOR BANK IMPROVE riSK pROFILING
This case study explores how a financial institution leveraged Unsupervised to better assess lending risk. They were able to find a number of strategic business opportunities to better assess risk and build out their competitive advantage in the lending space.

Paul Lanham, CIO/CTO
Charlotte’s Web
"Analyzing unstructured and structured data from various sources was nearly impossible for internal resources. Unsupervised served up automatic insights that the team didn’t know about their business in mere hours."
Featured resources

5 Analytics Mistakes Marketers Must Avoid
If there is one thing marketers today must know, it’s their analytics. Here are 5 mistakes to avoid when working with marketing analytics.

Unsupervised – AI That Tells You Why
Meet Melissa, a Marketing VP who turned to Unsupervised for help with wrangling her mountain of messy data.

The Marketing KPI Dictionary
Choosing the right key performance indicators (KPIs) is an essential part of creating and measuring the success of your marketing efforts. With hundreds of KPIs to choose from, selecting the right ones are critical. That’s why we’ve compiled a running list of marketing KPIs for any industry from A to Z. Click the button below to download the Marketing KPI Dictionary.

Prepare for Take Off
Find more insights. Understand why metrics are moving. Start with a quick look at our platform.