The Challenge: After confirming that a specific product was popular among a large segment of customers, a DTC retailer began pushing out campaigns to upsell the customer group but saw little to no success. The retailer was struggling to surface patterns in the customer group’s behavior that would help them understand why their campaigns were failing.

Download the Micro Case Study to find out the insights Unsupervised helped them uncover, and how they saw an increase in sales revenue by $40K/month and increased the customer group’s AOV by 13% on second-order purchases.