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Blog
April 15th 2022
Optimizing Marketing Tools

Examining marketers’ abilities, goals, and analysis of the most effective tools they use to grow their skills and find success.

Blog
March 30th 2022
Do You Know Your KPIs?

What key performance indicators are business leaders tracking and how does that impact the success of their business?

Blog
March 30th 2022
Fresh vs. Seasoned Marketer Perspectives

Exploring how opinions about marketing trends differ among marketers in different phases of their careers and how they plan to approach them.

Blog
March 28th 2022
Americans Weigh In on What Makes a Successful Ad

An exploration of how platform and ad traits affect their success as well as generational sentiment on new marketing trends and ad aversion.

Blog
March 22nd 2022
Demystifying Analytics For Marketers

Ready to get started in marketing analytics? Download the free guide to learn the fundamentals to analytics specifically for marketers.

Blog
March 17th 2022
Marketers on the Metaverse

Exploring marketers’ sentiments on the changing landscape of marketing, how much they understand new technologies, and if they plan to adopt them.

Blog
March 2nd 2022
25 Stats that Detail the State of Analytics in 2022

See how companies are approaching big data and analytics with 25 (up-to-date) stats on the state of analytics in 2022.

Blog
February 22nd 2022
5 Analytics Mistakes Marketers Must Avoid 

If there is one thing marketers today must know, it’s their analytics. Here are 5 mistakes to avoid when working with marketing analytics.

Blog
February 8th 2022
Insights That Ignite: 5 Reasons The Monday After the Super Bowl Should Be A National Holiday

According to our research, there’s no reason why the Monday after the Super Bowl shouldn’t be a paid holiday. Here are 5 big reasons why.

Blog
February 7th 2022
The Rise in Data Careers

How has public interest in data careers changed from the past to now? We used data to shed more light on the popularity of the data science field today.

Blog
February 4th 2022
Leveling Up The Workforce

How desirable are data skills for all employees? Read about this from both an employee and hiring manager standpoint.

Blog
February 3rd 2022
Consumer Confidence in Data Knowledge

Survey reveals consumer knowledge of and comfort with personal data collection. How many people are comfortable accepting unread user agreements?

Blog
February 1st 2022
Finding Big Opportunities Within Small Samples

To find data-driven marketing opportunities you can't always take the data at face value. See how Simpson's Paradox can impact your analytics.

Blog
January 28th 2022
Big Data Fears & Predictions

What are the expectations of big data in 2022? Read about business leaders and data professionals' fears and predictions for big data.

Blog
January 19th 2022
The History of Marketing Analytics

Marketing data and analytics have grown immensely over the past 20+ years, see the most impactful advancements in marketing analytics.

Blog
January 11th 2022
Insights That Ignite: The MICHELIN Guide

Discover how a single insight can change the course of marketing history. Learn the story behind The MICHELIN Guide.

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