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Guides
May 12th 2022
Empowering Business Teams with Improved Analytics Processes

Business teams need to be able to respond to changes in the business as they happen. Dashboards and reporting, while useful for high-level visualizations of changes in the business, don't get business teams to the why. In this report, we'll examine the state of where we are today so we can move forward to a better state tomorrow.

Guides
March 22nd 2022
Demystifying Analytics for Marketers

Ready to get started in marketing analytics? Download the free guide to learn the fundamentals to analytics specifically for marketers.

Blog
March 22nd 2022
Demystifying Analytics For Marketers

Ready to get started in marketing analytics? Download the free guide to learn the fundamentals to analytics specifically for marketers.

Blog
March 2nd 2022
25 Stats that Detail the State of Analytics in 2022

See how companies are approaching big data and analytics with 25 (up-to-date) stats on the state of analytics in 2022.

Blog
February 22nd 2022
5 Analytics Mistakes Marketers Must Avoid 

If there is one thing marketers today must know, it’s their analytics. Here are 5 mistakes to avoid when working with marketing analytics.

Blog
February 1st 2022
Finding Big Opportunities Within Small Samples

To find data-driven marketing opportunities you can't always take the data at face value. See how Simpson's Paradox can impact your analytics.

Blog
January 19th 2022
The History of Marketing Analytics

Marketing data and analytics have grown immensely over the past 20+ years, see the most impactful advancements in marketing analytics.

Guides
January 7th 2022
The Marketing KPI Dictionary

Choosing the right key performance indicators (KPIs) is an essential part of creating and measuring the success of your marketing efforts. With hundreds of KPIs to choose from, selecting the right ones are critical. That’s why we’ve compiled a running list of marketing KPIs for any industry from A to Z. Click the button below to download the Marketing KPI Dictionary.

Blog
January 5th 2022
Closing the Data Literacy Gap with Automated Analytics

Automated analytics can help you better understand your data, leading to deeper insights and further closing the data literacy gap.

Blog
January 4th 2022
Getting Straight To The Why Behind Marketing KPIs

Business growth hinges on three seemingly basic questions. What, Why, and How. Unfortunately, we often get stuck on trying to answer WHY.

Guides
December 17th 2021
3 Steps to Data Profitability for Marketing Leaders

Get clarity into which behaviors, events and actions are driving individual metric performance through automated analytics. This Ebook contains a comprehensive step by step guide on how to maximize your marketing KPI's, download the Ebook to get started.

Blog
December 14th 2021
The Marketing KPI Dictionary

Looking for the right marketing key performance indicators (KPIs)? Explore our running list of marketing KPIs for any industry from A to Z.

Blog
December 1st 2021
Demystifying Artificial Intelligence

Not all AI is the same and each kind has its benefits. Explore the types of AI with 3 easy concepts: the librarian, manager, and teacher.

Webinars
November 19th 2021
Skip the Dashboards

Skip the Dashboards and get straight to WHY

Blog
November 10th 2021
Rethinking Insights: Going from What to Why

If revenue teams truly know their business analytics they can answer all three questions about their metrics: what, why, and how.

Blog
October 20th 2021
Data Capitalization Management: Frequently Asked Questions

Learn about Data Capitalization Management and its role in your business. Explore the most commonly asked questions about DCM.

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