We discover patterns you wouldn’t think to look for
Most methodologies work by fitting consumers datasets into prefabricated patterns. They start by assuming what the patterns might look like, then refine through trial and error. But consumer datasets are complex. There are billions of potential patterns, and analysts have to guess which ones might be important to test.
We don’t start with preconceptions. Our AI engine dives straight into the dataset, discovering its inherent underlying structure. We see all the patterns contained in the data, including nuanced patterns you wouldn’t have known to look for—and patterns other methods miss.