The Marketing KPI Dictionary

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100+ KPIs for B2B and B2C Marketers

Every marketing team measures the success of their marketing efforts differently depending on their goals. Maybe you’re working to improve brand awareness, increase customer loyalty, or generate more high-quality leads. Whatever your goals are, choosing the right key performance indicators (KPIs) is an essential part of creating and measuring the success of your marketing efforts.

Choosing the right KPI to track and measure your marketing initiatives isn’t easy, especially when there are hundreds of KPIs to choose from. That’s why we’ve compiled a running list of marketing KPIs for any industry from A to Z. Click the button below to download the Marketing KPI Dictionary.