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Blog
Building a Foundation: Essential Business Intelligence Reports for Emerging Data Teams

Introduction In today's fast-paced business world, data-driven decision making is not just a luxury, but…

Blog
Examining APL’s Growth Sprint in the DTC Shoe Industry

If you want the top spot, you have to take it. That could probably be…

Blog
Finding the Right Fit in the DTC Footwear Market

There was a Converse outlet store not too far from where I grew up where,…

Blog
Unsupervised Releases First Party Lookalikes to Improve eCommerce Retention

The moment the cookies started to crumble, the eCommerce market scrambled.Once iOS 14 was released,…

Blog
How OffLimits is Waging a Counterculture War in the DTC Cereal Market

This scrappy young company wants to change the culture around breakfast. Do they have what it takes to compete with behemoths like Kelloggs or General Mills?

Blog
How Schoolyard Snacks Focuses on the Inbox to Compete in the DTC Cereal Market

Disrupting the cereal industry isn't an easy task. That's why no campaign idea is off-limits for this DTC brand. See how their aggressive marketing strategy is earning them a seat at the (breakfast) table.

Blog
How Magic Spoon Is Building an Early Lead in the DTC Cereal Trend

Magic Spoon isn't the only DTC brand trying to disrupt the cereal industry. But early moves might mean its the only one that matters.

Blog
The New DTC Cereal Wars

A new set of DTC cereal startups want to take on Kellogg's and General Mills - and each other - to control the bowl.

Blog
Optimizing Marketing Tools

Examining marketers’ abilities, goals, and analysis of the most effective tools they use to grow their skills and find success.

Blog
Do You Know Your KPIs?

What key performance indicators are business leaders tracking and how does that impact the success of their business?

Blog
Fresh vs. Seasoned Marketer Perspectives

Exploring how opinions about marketing trends differ among marketers in different phases of their careers and how they plan to approach them.

Blog
Americans Weigh In on What Makes a Successful Ad

An exploration of how platform and ad traits affect their success as well as generational sentiment on new marketing trends and ad aversion.

Blog
Demystifying Analytics For Marketers

Ready to get started in marketing analytics? Download the free guide to learn the fundamentals to analytics specifically for marketers.

Blog
Marketers on the Metaverse

Exploring marketers’ sentiments on the changing landscape of marketing, how much they understand new technologies, and if they plan to adopt them.

Blog
25 Stats that Detail the State of Analytics in 2022

See how companies are approaching big data and analytics with 25 (up-to-date) stats on the state of analytics in 2022.

Blog
5 Analytics Mistakes Marketers Must Avoid 

If there is one thing marketers today must know, it’s their analytics. Here are 5 mistakes to avoid when working with marketing analytics.

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